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Homes for Sale in Southern California
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How to Get the Maximum Number of High Bids
When Selling Your Southern California Home...
(An Interview with Christian Ullman, Internet Marketing Specialist and Personal
Web Developer for Real Estate Agents Nationwide, by Linda Marcum,
REALTOR®, Broker, Troop Real Estate Inc.)

Southern California Homes for Sale in Southern California 104Linda Marcum (LM): Chris, you're an Internet marketing specialist, and you work with real estate agents all around the country, myself included... so I'll start off with this question - how important is the Internet when it comes to trying to sell your home for top-dollar value, in today's marketplace?

Christian Ullman (CU): It's absolutely essential. About 90% of today's home purchases begin with a search for homes on the Internet. The Internet has changed the way people shop for houses.

LM: And how does that affect a home seller?

CU: It affects them drastically - especially if they don't list their home with a real estate agent who can get their home seen by a high number of potential home buyers on the Internet - in their SPECIFIC "niche market"...like homes covering specific styles of homes in Southern California...

LM: How so?

CU: The more exposure a home gets on the Internet, the more top-dollar bids the owner of that home will receive. If you work with a real estate agent who can highlight your home on a highly trafficked Web site which specializes in the exact type of property in the EXACT community within a city, where the owner of the home is trying to sell - a site that is visited by home buyers from all over the world - you will receive more offers, and more high-dollar offers, on your home. It's simple math here.

LM: You're my personal Web developer and Internet marketing specialist, Chris... so... if someone lists their Southern California home with me, will their home get seen by more QUALIFIED buyers around the world, who are actually LOOKING for homes in Southern California, than would be the case if they worked with an "Average Joe" real estate agent - and if so, how does that work? You know more about this than I do...

CU: I'll try and keep this simple...you are a Southern California real estate specialist, and the sites I designed and continue to manage for you are getting more and more traffic from all over the world, as time goes by. The people who come to that site are looking exclusively for homes in a wide variety of styles in Southern California. So if a potential listing client in Southern California owns a home, and is thinking of selling that property, you are the perfect agent to contact.

LM: And how is that different from the "Average Joe" real estate agent out there in Anytown, USA, in terms of Web sites and the Internet and selling homes?

CU: The average real estate professional doesn't get their clients' houses seen by that many Internet home buyers...let alone buyers in the right market, such as, in your case, Southern California. The average real estate agent has one Web page, which is found deep within the guts of their corporate Web site. On that page is a link to that agent's personal home listings. And very few people ever see those listings - unless they stumble upon them by an act of God... the only way the average real estate agent's houses get seen on the Internet, is if a home buyer does a property search at their corporate Web site - or at the local MLS Web site - in the exact price range in which those houses are listed, and in the exact location of the city where those houses are listed.

Southern California Homes for Sale in Southern California 107LM: I'm starting to see what you mean here... but can you firm this up a bit for our site visitors, be a little more specific?

CU: Sure, let's go at this another way. We'll call our prospective Southern California home seller Mr. Smith... if Mr. Smith works with an "Average Joe" real estate agent, Mr. Smith's house is going to be placed in the local MLS database on the Internet, for starters - that's standard procedure. And Mr. Smith's house is going to be placed in that real estate corporation's database of houses, on that corporation's Web site. That's standard procedure, too - Linda, you do the exact same things for your clients, when they list their houses with you. All real estate agents do those two things for their clients these days. But that's not enough - because Mr. Smith's home is going to be BURIED in the middle of all of those thousands of other houses listed for sale on that MLS Web site. And it's going to be BURIED in the middle of all of those thousands of other houses listed on that big-name real estate corporation's Web site. It won't be highlighted on those two Web sites, on a stand-alone Web page of its own, on a highly trafficked "niche market" Web site (like yours) - a stand-alone Web page that gets a lot of traffic, from the EXACT TYPE of buyers who might want to buy it... it won't be seen by hundreds of people every day who are looking to buy homes of a specific type in Southern California, which is Mr. Smith's area. It will be relegated to the generic pile of houses in both of those databases, in which case, if someone happens to see Mr. Smith's home on the Internet, it will be more like winning the lottery for Mr. Smith. Or more like an act of God, which was the analogy I used earlier.

LM: And why is that?

CU: Because the Average Joe real estate agent who designed their own personal home listings page - or the person the real estate agent hired to design it - doesn't know how to drive home buyers from around the world to the Web page where their clients' houses are listed for sale... the Average Joe real estate agent is at the mercy of their corporate Web site, and they are at the mercy of their local MLS web site... fortunately - for you, and for your listing clients - that's my specialty: Internet marketing as it pertains to home sales in specific niche areas - like bugalow homes for sale in Southern California, or Mid-Century homes for sale in Southern California, or homes with swimming pools in Southern California... getting my real estate clients' listings seen by the right type of Internet home buyers all over the world... I've placed ads for you in real estate guides, city living directories, and other Internet venues, all over the Web. And as you know, our Web sites do really well in the world's search engines, too... (Scroll down to continue.)
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Southern California Homes for Sale in Southern California 108LM: Yes, I'm aware of that - and anyone who is reading this right now probably came to this site from one of those Internet venues you just mentioned...

CU: Exactly! And that's the difference. If someone lists their home with you, Linda, their home will be seen by way more QUALIFIED, TARGETED, prospective buyers than would be the case if they listed their home with someone who has their face on a bus bench. (Laughter.) Nothing against real estate agents who have their faces on bus benches, mind you, but you see my point here. Knowledge protects, ignorance endangers.

LM: Boy, isn't that the truth. What about worldwide real estate investors, Chris... how does your Internet marketing work pull real estate investors into the home buyer pool, into this equation, for my listing clients?

CU: Real estate investors buy roughly one-third of all the houses sold in the USA these days. The smartest investors use the Internet, and a good buyer's agent, to purchase those investment properties for them. Oftentimes these investors never even visit the actual properties that they purchase.

Southern California Homes for Sale in Southern California 109LM: I know that's true...no doubt about it.

CU: You're right - more and more often I'm talking to real estate agents who tell me that investors contact them, and tell them to find them a good investment property to buy - and the investors never even look at the property... well... here we go again... how did those investors find those agents? How did they find you, Linda? On the Internet. My Internet marketing work makes you visible on the Internet. But back to your question... if Mr. Smith utilizes your services to sell his home, Linda, Mr. Smith is going to tap into the worldwide investor market in a big way. Because one-third of the people who see your clients' houses on a daily basis, on the Internet, Linda, are investors. And as you know, the homes that are featured on your Web sites, are currently being seen by people all over the world - right now. And investors and home buyers from China, Europe, Australia, Canada - from every continent and country in the world - come to the Web sites I manage for you, and they look at the Southern California homes that are featured for sale. And this means your clients are likely to get way more top-dollar offers on their houses, than they would get if they worked with a "typical", Internet-brain-dead real estate agent. The Southern California homes featured on your site, get seen by more qualified buyers, all over the world, than at least 99% of the other real estate agents working in the United States today...

LM: So... it's become increasingly important for a home seller to work with a real estate agent who is extremely visible on the Internet, and who specializes in the exact type of property, in the exact location or community, that they are trying to sell, is that right?

CU: Absolutely... nowadays, when a prospective home seller goes to sell their home, it's not just about the real estate agent - it's about that real estate agent's Web presence. Most real estate agents use "Web site designers" who create really pretty, dreadfully ineffective "Web sites". Nice pictures on the home page, tons of graphics. But those sites take forever to load. And that's because those Web site designers don't have a clue about how to design a Web page that loads fast. And on top of being slow-loading, those sites never get seen, because most real estate agents have a personal "Web site" that gets very little traffic. Just as is the case with our Average Joe real estate agent we talked about earlier. So it's all about the real estate agent in question, and how many Web presences they have online, and how much traffic those Web presences generate from the Internet, and how many home buyers those Web presences drive to the houses that agent has listed for sale.

Southern California Homes for Sale in Southern California 110LM: Well, that certainly gives the people reading this page something to think about. Thanks for sharing that.

CU: No problem... I could talk about this stuff all day long, as you know. Web development is pretty much all I do, besides sleeping and eating.

LM: I'm the same way with real estate, Chris, so I can relate... I focus 110% of my efforts on the real estate side of my business, taking care of my customers... so I'm not well-versed on the Internet side of this thing, which is why I asked you for this interview...

CU: I'm glad to do it - it's all about education. Opening people's eyes to the truth.

LM: What would you say to the people out there in the Southern California area who are thinking about selling their home right now, Chris? You have lots of clients all over North America... would you recommend they talk to me about listing their Southern California homes on my Web sites, and getting their properties seen all over the world, while helping them sell it for top dollar value?

CU: Absolutely. The sites I designed for you, Linda, and continue to manage and upgrade on your behalf, pull in a tremendous amount of home buyers from worldwide locations who are specifically looking to buy homes in specific areas of Southern California. If someone in Southern California is contemplating selling their home, your sites are definitely the best place to try and sell it, in my humble-but-informed opinion. So now I'll reverse this situation and ask you a question, Linda...

LM: Okay.

CU: How can a person get a free home listing consultation with you, in order to find out more about having you sell their Southern California home...

Southern California Homes for Sale in Southern California 111LM: They can either call me at 805-305-6069, or they can email me right now and request a free home seller's consultation.

CU: Sounds simple enough.

LM: Yep - it's very simple. And unlike most real estate agents, I usually answer my phone during business hours. Thank you for the interview, Chris.

CU: It's been a pleasure, Linda... thank you.
Southern California Homes for Sale in Southern California LM InsetLinda Marcum is a California REALTOR® who specializes in helping her clients buy and sell homes in a wide variety of styles in the Southern California area...as an experienced real estate agent, and a native Californian, Linda Marcum has exactly what it takes to help her clients make the right real estate decisions...Linda Marcum's solid base of knowledge - regarding both the local real estate market conditions and the Southern California area in general - is her clients' greatest asset...Call Southern California full-spectrum real estate specialist Linda Marcum today for a free consultation, at 805-305-6069 or click this link and email Linda Marcum directly.
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Southern California Homes for Sale in Southern California InsetAn Internet Quick Tip ...

Did you know that you can quickly return to any web page on the Internet, simply by bookmarking it?  First, press and hold "Ctrl" on your computer keyboard...then press and hold the letter "D" at the same time...you can then immediately return to that web page again, whenever you want to do so, simply by locating it in your "Favorites" file and clicking it. For example, if you bookmarked this particular page, you could then find it listed in your "Favorites" file...and it should read -"Homes for Sale in Southern California"...pass this tip on to your friends and family...

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Southern California Homes for Sale in Southern California 516While you are here looking at Southern California homes for sale, feel free to take an unhurried look around. Discover how Southern California real estate specialist, Linda Marcum, can help you bring your personal real estate dreams to life...

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After clicking through to the page of your choice, simply fill out the brief form found at Linda Marcum's Contact Page. Click "Submit" when you are finished, and Linda Marcum will get back to you in short order to help you assess your personal situation. Linda Marcum's personal real estate consultations are always free of charge.

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Southern California Homes for Sale in Southern California LM InsetLinda Marcum is a California REALTOR® who specializes in helping her clients buy and sell homes in a wide variety of styles in the Southern California area...as an experienced real estate agent, and a native Californian, Linda Marcum has exactly what it takes to help her clients make the right real estate decisions...Linda Marcum's solid base of knowledge - regarding both the local real estate market conditions and the Southern California area in general - is her clients' greatest asset...Call Southern California full-spectrum real estate specialist Linda Marcum today for a free consultation, at 805-305-6069 or click this link and email Linda Marcum directly.
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Homes for Sale in Southern California
by Linda Marcum, Troop Real Estate Inc.
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Southern California Homes for Sale in Southern California 1Homes for Sale in Southern California - View All the Homes for Sale in Southern California: View all the homes for sale in Southern California...view all the Cape Cod homes for sale in Southern California...view all the Mid-Century homes for sale in Southern California, view all the bungalow homes for sale in Southern California, view all the Tudor homes for sale in Southern California...view photos, take virtual tours...and much more.
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Southern California Homes for Sale in Southern California 3Homes for Sale in Southern California - How to Get the Maximum Number of High Bids When Selling Your Southern California Home: It's a numbers game...and if you work with an "average" real estate agent, who doesn't have a prolific presence on the Internet, your home won't get seen by the high number of qualified buyers that Linda Marcum's listings are seen by, 24 hours a day...listing your home with Linda means a better chance at getting the most MONEY when you put it up for sale.
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Southern California Homes for Sale in Southern California 5Homes for Sale in Southern California - Why Searching For Houses Online Can Turn Into a Trap From Which There Is No Escape: So you're online, searching for houses, and you think you spot a winner..."Aha!" You say to yourself. "There it is!" Thinking happy thoughts, you go see the home without FIRST securing the services of an expert buyer's agent...and you deal with the seller's agent only...and you buy the home! Oops. The neighborhood isn't as desirable as it LOOKS online. Avoid the trap!
Southern California Homes for Sale in Southern California 6Homes for Sale in Southern California - Get a Free Consultation With Linda Marcum: Linda Marcum has a wealth of experience to share with her clients about the Greater Southern California area...Linda Marcum knows the Southern California area like very few agents do, and she specializes in the Southern California region...since her advice is free, it pays to consult with Linda Marcum...and you can do that fast, simply by clicking the link above and visiting this page.
Southern California Homes for Sale in Southern California 7Homes for Sale in Southern California - Get a Free Estimation of Your Home's Current Value: Finding a good starting price for your Southern California home is the first critical step in the sales process. If you're considering selling your Southern California home, you can request a free Comparative Market Analysis, from Southern California agent Linda Marcum, by email, in seconds...fill out the brief email form on this page, and get your home seen by buyers who are looking specifically for Southern California homes worldwide.
Southern California Homes for Sale in Southern California 8Homes for Sale in Southern California - Get a Quick Education About the Foreclosure Game: Avoid these common mistakes when venturing into the foreclosure game. So you think you want to buy the cheapest, most run-down property available and fix it up yourself? Think again. Linda Marcum helps you make the right decisions by divulging top insider foreclosure secrets. READ THIS BEFORE YOU EVEN CONSIDER BUYING A FORECLOSURE.
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Southern California Homes for Sale in Southern California 10Homes for Sale in Southern California - It Costs Nothing to Use an Expert...It Can Cost You Dearly If You Don't: Thinking that all real estate agents are the same, is like thinking that all doctors or plumbers or teachers are the same...it just isn't true. It costs you NOTHING EXTRA to get expert representation - from experienced area agents like Linda Marcum - when purchasing or selling a home. The total commission you pay is almost always the same, no matter what. Educate yourself here.
Southern California Homes for Sale in Southern California 11Homes for Sale in Southern California - Contact Southern California Full-Spectrum Real EstateSpecialist Linda Marcum by Email Right Here: Taking the first critical step and contacting one of the most knowledgeable, experienced agents in Southern California is a very smart idea, if you are considering buying a home - or selling your existing one. Linda Marcum is one of the Southern California area's top real estate specialists, and you can get her advice for free - just use this email form.
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Southern California Homes for Sale in Southern California LM InsetLinda Marcum is a California REALTOR® who specializes in helping her clients buy and sell homes in a wide variety of styles in the Southern California area...as an experienced real estate agent, and a native Californian, Linda Marcum has exactly what it takes to help her clients make the right real estate decisions...Linda Marcum's solid base of knowledge - regarding both the local real estate market conditions and the Southern California area in general - is her clients' greatest asset...Call Southern California full-spectrum real estate specialist Linda Marcum today for a free consultation, at 805-305-6069 or click this link and email Linda Marcum directly.
Linda Marcum helps her clients locate the very best homes for sale in Southern California, new homes for
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